Challenging the narrative of women’s fitness, from smaller to stronger.

StrongHer Collective is a movement redefining strength for women through science-backed training, honest conversations, and a supportive community.

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What we stand for

Fitness looks different here

For too long, women’s fitness has been about shrinking, not strengthening.

Crash diets that promise to “drop two sizes” and workouts to sculpt a “bikini body” have dominated for generations. But that version of fitness is built on the idea that we’re not enough — not thin enough, toned enough, or disciplined enough — whatever that even means. And the goalposts are always moving. We deserve better.

At StrongHer Collective, we’ve traded crash diets and miracle workouts for the boring basics — the small, consistent habits that compound over time to help us feel at home in our bodies and our minds.

We focus on what we have to gain—strength, bone density, confidence—rather than what we have to lose.

Women in workout clothes talking and smiling

About the Founder

Meet Morganne

Headshot of Morganne Aaberg, strength coach and founder of the StrongHer Collective

I’m an academic-turned-personal trainer who believes fitness should be grounded in science — and built for every body.
Since 2015, I’ve helped women trade “toning” for true strength and confidence through resistance training, education, and mindset work.

I created StrongHer Collective to bring those conversations to a wider audience — because women deserve better than a smaller, quieter version of themselves.

Learn more about my story

Join The Movement

Join The Movement

Join a growing community of women redefining what it means to be strong. Whether you’re here to learn, lift, or listen, you belong here.

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